The platform is rolling out a updated setting that allows them to cut down on the volume of AI-created content appearing in their timelines. This initiative comes as the service revealed that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered “AI slop”, a label for substandard, factory-style content that is often illogical or dreamlike.
Our research shows that many people enjoy content made with AI tools, ranging from AI artwork to educational videos, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its network identified as artificially created. In total, in excess of 100 million pieces of content are submitted to the platform daily, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the volume of AI content they view by opening the topic control setting in the app and choosing “AI-generated content”. Additional categories that are already be controlled under the tool include news, style, beauty, and movement.
AI Disclosure Rules
The platform’s rules require content makers to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any realistic AI video that is without a tag can be removed under its community policies.
In addition, the platform will now apply an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The platform is additionally establishing a two million dollar awareness program for professionals and institutions to produce educational content about using AI responsibly. This project will support non-profit groups focused on teaching computer science.
Moderation Strategy
TikTok has supported its safety measures, during discussion over proposals to lay off a large number of safety staff in the UK. TikTok is expected to eliminate a significant number of roles in its content moderation team in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content before it is viewed by staff. The platform announced a notable drop in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
